The Two Sides of Social Media
Did you hear the story about the extremely paranoid guy who can no longer go to football games because he can’t stand the thought of the players talking about him in the huddle? In the new world of social media, this kind of paranoia may not be as extreme as this old joke would have you believe. That’s because people are talking about you. They’re talking about your business, your brands, and your products, too. What’s more, you can’t stop them. In fact, there are thousands of social media tools—and more on the way—that enable conversation among the masses of humanity with Internet access who may want to talk about you. So be careful of what you do, and of what you say, and whom you say it to.
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